Privacy Policy
Last updated: 12 September 2026
Modeveto (“Modeveto”, “we”, “us”, or “our”) is an independent music publication operated by a sole trader in the United Kingdom.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit or use Modeveto.com, subscribe to our newsletter, support Modeveto financially, purchase merchandise, or otherwise interact with our website.
We take your privacy seriously and aim to handle personal information responsibly and transparently.
1. Who is responsible for your information?
Modeveto is operated by a sole trader trading under the name Modeveto.
For questions about this Privacy Policy or the way we handle your personal information, please contact:
Email: support@modeveto.com
2. Information We May Collect
Depending on how you interact with Modeveto, we may collect different types of information.
Information you provide directly
This may include:
Your name;
Email address;
Billing and delivery information when purchasing merchandise;
Information provided when subscribing to our newsletter;
Information provided when making a contribution or purchasing a subscription;
Account or subscription information;
Communications you send to us;
Information you provide when contacting customer support; and
Other information you voluntarily provide.
We do not intentionally request sensitive personal information unless it is necessary for a particular service and there is an appropriate lawful basis for processing it.
Information collected automatically
When you visit Modeveto.com, certain information may be collected automatically, including:
IP address;
Browser type and version;
Device type;
Operating system;
Approximate geographic information;
Pages visited;
Referring websites;
Date and time of visits;
Interaction with website content;
Technical information concerning your device and connection; and
Information relating to cookies and similar technologies.
The precise information collected depends on the services and technologies active on the website and your privacy choices.
3. Google Analytics
Modeveto may use Google Analytics to understand how visitors use the website and to improve our content, website functionality and overall reader experience.
Google Analytics may collect information such as:
Pages viewed;
Approximate location;
Device and browser information;
Referral information;
Interaction and engagement information; and
Other website usage information.
Where required by applicable law, we will seek appropriate consent before using non-essential analytics cookies or similar technologies.
Google may process information in accordance with its own privacy policies and contractual arrangements.
You can learn more about Google’s privacy practices through Google’s own privacy documentation.
4. Google AdSense and Advertising
Modeveto may use Google AdSense to display advertisements.
Advertising technologies may use cookies or similar technologies to deliver, measure and personalise advertising.
Depending on your location and choices, advertising providers may process information relating to your device, browsing activity, advertising interactions and other information used for advertising purposes.
Where required, Modeveto will obtain appropriate consent before enabling personalised advertising technologies.
For users in the UK and European Economic Area, Modeveto uses a consent mechanism designed to manage advertising and related consent choices in accordance with applicable requirements and Google’s publisher requirements.
You may be presented with choices concerning personalised advertising and related data processing when visiting the website.
Your advertising preferences may also affect the advertisements that you see.
5. Reader Revenue Manager
Modeveto may use Google Reader Revenue Manager to provide readers with the ability to support the publication through subscriptions and/or contributions.
Reader Revenue Manager may process information necessary to facilitate reader registration, subscriptions, contributions and related services.
Depending on the configuration of the service and your choices, this may include information such as:
Name;
Email address;
Subscription or contribution information;
Transaction information;
Google Account-related information where applicable; and
Information required to provide and administer the service.
Reader Revenue Manager is provided by Google and may involve processing by Google and relevant payment-service providers.
Google’s own terms and privacy policies may also apply to your use of Google services.
6. Payments
Modeveto may use third-party payment providers, including Stripe and PayPal, to process payments.
Depending on the transaction, these providers may process information including:
Name;
Email address;
Billing information;
Shipping information;
Transaction details;
Payment information;
Fraud-prevention information; and
Information necessary to authenticate or process a payment.
Modeveto does not normally receive or store your full payment-card number when payments are processed securely by these third-party providers.
Payment providers may process your information under their own privacy policies and terms.
7. WooCommerce and Merchandise
Modeveto may use WooCommerce to operate its online merchandise store.
If you purchase a product through the website, we may collect information necessary to fulfil your order, including:
Name;
Email address;
Billing address;
Delivery address;
Telephone number where provided;
Order details;
Product information;
Payment and transaction information; and
Communications relating to your order.
We use this information to:
Process and fulfil your order;
Arrange delivery;
Provide customer support;
Process refunds, returns or exchanges;
Maintain appropriate transaction records;
Prevent fraud; and
Comply with legal and accounting obligations.
WooCommerce may operate alongside other services and payment providers used by Modeveto.
8. Email Newsletter and Mailchimp
If you choose to subscribe to the Modeveto email newsletter, we may collect your name and email address and use Mailchimp to manage newsletter subscriptions and send emails.
We may use your information to send:
Modeveto newsletters;
New article notifications;
Editorial updates;
Website announcements;
Promotional communications; and
Other communications you have agreed to receive.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at:
Unsubscribing from marketing communications does not necessarily remove information that we are required to retain for legal, transactional or administrative purposes.
Mailchimp may process subscriber information on our behalf in accordance with its own terms and privacy practices.
9. How We Use Personal Information
We may use personal information to:
Operate and maintain Modeveto.com;
Provide our editorial and website services;
Process subscriptions and reader contributions;
Process and fulfil merchandise orders;
Process payments;
Provide customer support;
Send newsletters and marketing communications where permitted;
Understand how visitors use our website;
Improve our content and website;
Measure advertising performance;
Prevent fraud, abuse and security incidents;
Maintain business and financial records;
Comply with legal and regulatory obligations; and
Protect our rights, property and users.
10. Legal Bases for Processing
Depending on the circumstances, we may rely on one or more of the following lawful bases under applicable data protection law:
Consent
We may rely on your consent where you have actively agreed to a particular use of your information, such as certain cookies, analytics, personalised advertising or marketing communications.
You may withdraw consent where applicable.
Contract
We may process information where necessary to provide a service or fulfil an agreement with you, such as processing a merchandise order or providing a paid subscription.
Legal obligation
We may process information where necessary to comply with legal, accounting, tax or regulatory requirements.
Legitimate interests
We may process information where necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.
Examples may include maintaining website security, preventing fraud, administering our business and improving our services.
11. Cookies and Similar Technologies
Modeveto uses cookies and similar technologies.
Some cookies are necessary for the website to function properly. Others may be used for analytics, advertising, preferences, marketing or other purposes.
Where applicable, non-essential cookies will only be activated after you have made the relevant consent choice.
You may change or withdraw your cookie preferences through the cookie-consent mechanism provided on the website.
For more information, please see our Cookie Policy.
12. Who We Share Information With
Depending on how you use Modeveto, information may be shared with or processed by trusted third-party service providers, including:
Google;
Google Analytics;
Google AdSense;
Google Reader Revenue Manager;
Stripe;
PayPal;
WooCommerce;
Mailchimp;
Website hosting and infrastructure providers;
Website security providers;
Delivery and fulfilment providers;
Professional advisers where necessary; and
Government authorities or regulators where legally required.
We do not sell your personal information to third parties.
Third-party providers may process information under their own terms and privacy policies or under contractual arrangements with Modeveto.
13. International Data Transfers
Some service providers used by Modeveto may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.
This may include relying on adequacy regulations, standard contractual clauses, international data-transfer agreements or other legally recognised safeguards.
14. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain appropriate records, resolve disputes, enforce agreements and comply with legal, tax and accounting obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
For example, transaction and accounting information may need to be retained for longer than newsletter subscription information.
15. Your Rights
Depending on your circumstances and applicable law, you may have rights including:
The right to request access to personal information we hold about you;
The right to request correction of inaccurate or incomplete information;
The right to request deletion of personal information in certain circumstances;
The right to request restriction of processing in certain circumstances;
The right to object to certain processing;
The right to withdraw consent where processing is based on consent;
The right to data portability in certain circumstances; and
Rights relating to automated decision-making where applicable.
You can contact us regarding your privacy rights at:
We may need to verify your identity before responding to certain requests.
16. Marketing Communications
If you subscribe to the Modeveto newsletter, we will use the information you provide to send communications in accordance with your preferences and applicable law.
You can unsubscribe at any time using the unsubscribe mechanism included in our emails.
We will not make continued access to ordinary website content conditional upon subscribing to marketing communications.
17. Children’s Privacy
Modeveto is not specifically directed at children.
We do not knowingly collect personal information from children for marketing purposes.
If you believe that a child has provided us with personal information in circumstances where this should not have occurred, please contact us at:
18. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or storage system can be guaranteed to be completely secure.
19. Third-Party Websites
Modeveto may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites.
We encourage you to review the privacy policies of external websites before providing them with personal information.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements or the way we process information.
When we make changes, we will update the “Last updated” date at the beginning of this policy.
21. Contact
If you have any questions about this Privacy Policy, your personal information or the way Modeveto handles data, please contact:
Modeveto
Email: support@modeveto.com
© Modeveto. All rights reserved.
